How Can I Help My Clients!
I love a good game of chess. When I play chess I only ever play to win. Yet I meet a lot of small business owners who instead of playing to win they play not to lose. They start defensive and stay that way. As a chess player I have a lot of fun with these players. I play a game I call check, I continually put the opposition in check, time and again, forcing them around the table. They are continually having to respond to my moves, I dictate the game and I win.
Business should be played like a game of chess, set up your defense and then go on the attack. Play to win, to the victor goes the spoils. Do you have a strategy for success?
Are you playing the game to WIN?
Or, are you competing for your customers on price alone?
If so, it doesn't need to be that way. Unfortunately, many Australian businesses are treated by clients like commodities. This is because there is no discerning feature or differentiating factor that provides prospects with a way to make their decision. Comparing many businesses in the same field is like comparing apples with apples, it is too hard to choose so your prospects end up basing their decision on price and price alone.
Strategy, is thinking BIG. It is about deciding how you want your business to be perceived in the market place. Highlighting your point of difference, that matters to your clients. Making your business stand out in a crowded market. As your local Gold Coast Business Coach, I love strategy, and I can work with you to help you create a strategy for your success.
A great strategy however will only get you so far. As a business owner it can be hard to get all the ducks in a row to be able to implement your strategy for success. Putting it into action is what matters. At The Success Club we have a team of people who can help you to do just that. We can help you to create a massive action plan, and we can then help you implement it. You might need to create a real web presence, implement a facebook marketing strategy or set up a customer relationship management (CRM) system to keep in regular contact with your existing clients. What we don't do is help you create a great strategy and then leave you standing in the rain. Our goal is to help you succeed.
The Mental Edge
Getting back to Wayne Bennett, Wayne was asked what he does to make his team the best it can be. Wayne said his goal is to stop the players, the staff, everyone involved in the team from lying to themselves. Unfortunately we all lie to ourselves, we all tell ourselves softeners, like "it's not that bad" or we blame others, the weather, the market or the economy.
The problem is we can get so busy blaming we fail to take accountability and responsibility for our part. We all have fears, and our fears hold us back. Our fears stop us from being the best that we can be. In business we have two choices, we can face our fears head on or we can lie to ourselves.
If you are looking for a Business Coach on the Gold Coast that will hold you accountable, like Wayne Bennett does with the Broncos, I can do that. I will work hard to stop you from lying to yourself. I will help you become the best YOU, you can be.
After all, "Why wouldn't you want to be the Best YOU, you can be."
What Are You Waiting For?
It is easy to read a book and understand how things work. Many coaches are well read, but unless you have gotten down into the trenches you really have just an idea.
My career started as an apprentice working for a small family business in Bundaberg. After completing my apprenticeship and then university I worked for one of the top 5 Investment Banks in the World.
I started my first business in 2004 and have been in business now for over 12 years. I built a successful financial planning practice up from nothing to a saleable asset worth hundreds of thousands of dollars. In fact, my biggest growth was during the GFC. When many other firms struggled, I more than doubled my revenues.
I have been providing business coaching on the Gold Coast for over 5 years. Building a business is not easy, there are no shortcuts. It is about putting your business on the continual improvement path, creating a strategy and then implementing it with vigor.
Qualifications and experience go together like a needle and thread. Alone they can still be useful but together you can create something amazing. My philosophy has always been you don't know what you don't know. Because of
I started out with a degree at QUT majoring in Economics and Banking and Finance. I also studied for the Certified Financial Planner designation. I have traveled to the USA and undertaken courses with some of the best in the business, such as Bill
The biggest difference I see between businesses who are successful and the
I see these business owners and they are always working hard to improve their service for their clients. They stop at nothing to work out how to provide the best experience each and every time.
For myself, there is nothing more satisfying then creating something that works. Helping business owners create a profitable business with very happy clients. Helping business owners to live their ideal life. To send their kids to the best schools, take them on amazing holidays and better still have the ability to spend quality time with family and friends, instead of being stuck in the office.
With me, you get a business coach who cares about your success.
Our business was suffering and we felt we had tried everything to turn it around. We had accepted that it maybe best to look at exit strategies for the business. If it wasn't for The Business Coach we never would of found the inspiration and drive to re-look at our business. The Business Coach helped us to see the business in a whole new view, with new opportunities and ideas we never would of come up with. The assistance provided not only helped us increase our business, but decreased our costs. The best investment we have made in our business.
Testimonial coming soon
I met Alex from the success club about two years ago, and have since had many dealings with him professionally. He has offered sound advice in his area of expertise and has been a supportive and competent person to liaise with. I love bouncing ideas off him, he always has a different way to look at things. Aside from his business acumen and ethics, Alex is just a great guy to deal with. Always friendly. Always willing to give you the time you need. I would recommend him without reservation.
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